MiniSite

If you offer for sale just one product/service you can create a “MiniSite” dedicated to this product/service only.

Landing Page - Your Offer

This is the first page the visitor sees on your site, your “Sales Page”. It is your store front window. You want it to be attractive, interesting and clearly present your product/service. At the bottom you provide the “Order Now” button.
This page is usually named “index.htm” or “index.php”, and will reside on the root directory of your site.
It is a fully functional “WebSite” and you can make money selling like this.

However, if you only present a sales page to your clients, you are missing an opportunity to multiply your sales and dramatically increase your profit.
The fact is that acquiring new customers is the most expensive part of marketing, while reselling to existing clients is the most cost effective.
When someone is buying from you one product there are a few factor that are working in your favor.

• The person is prequalified as having money to spend.
• Is highly interested in the subject matter and is likely in need of supplemental related products.
• He trusts what you are offering.
• Best of all, they are in the purchasing "state of mind" and already have their credit cards in front of them, ready to be used and to supplement their purchase on your site.

You have momentum on your site. So take advantage and offer one or more of your other products with a discount coupon as a “token of appreciation” (or rather and incentive to buy…).
Following you will find a system that enables you to present the visitor with an opportunity to purchase from you three products in succession, all while they are already involved in the buying process.  

The income multiplier system in 4 steps

   1- Email Capture – Optin List (Also nicknamed “Squeeze Page”)

In order to develop and build your business you need to be grow your mailing list. You want to create a long term relationship with your visitors and clients, to offer them your products.
You want to persuade them to voluntarily give you their email address for future contact. With the anti-spamming laws, what they are today, you really want to avoid being labeled as a spammer.
The most effective way to do it is by offering something for free in exchange for their email address and their consent to receive emails from you.

> a free trial

> a free download

> a free sample

> a free subscription

You may present the offer on your landing page or create a popup form that appears a short time after visitors are on the landing page. In either case you create a fill in form for the visitor’s name and email address.

Once you received the email address you want to follow up with a “Thank You” note including your free item as promised and a One-Time-Offer (OTO).

There after you want to follow up with occasional emails containing your other products/services.

Of course you don’t want to do it manually with each and every email you collect. You want to automate the process for a considerable time saving.

You can manage your mailing list through your own software installed on your computer or you may want to consider using a third party service.

AutoResponder (see details here) .

   2- OTO – One Time Offer

After your client clicks on the “Buy Now” button, direct him to your One-Time-Offer page. In this page you offer a one shot only deal. The opportunity to acquire another product or an upgrade, at a substantial discount. You inform the buyer that this offer is available only to him and only this time. This special deal is not and will not be offered at this price elsewhere. If a buyer opts to take advantage of the offer it is added to their original purchase.
Remember to add a "No Thank You" button to that page in case they choose not to take you up on your OTO. In this case they just proceed to the checkout counter… (Hamm… checkout page).
(See example of OTO page here)

   3- Thank You/Download Page – Yet Another Offer

After a successful purchase you present the buyer with a “Thank You” page. You thank the buyer for the order and if you sold a digital product you also include a download link (more about download links here). If you sold a physical product you inform the buyer about your shipping & refund policy. 

Here on the “Thank You” page you also present the purchaser with another offer of a similar product/service at a one-time-only discount.

   4- Follow Up Email – and Another offer…

You have to email your buyer the purchase confirmation and the fulfillment details of the order.
This is another golden opportunity to offer another One-Time-Offer ;-)

To sum it up:
With this system you are able to present 5 offers to the same receptive buyer and increasing your odds for multiple sales.
Enclose are recommended resources:
Let this excellent (& dirt cheap!) software automatically create a fully functional web site for you:
www.MarketingOverTheNet.com/info/MiniSite-Creator.htm
 http://www.palmember.com/limited/index.php